Bo enters a new era – the future and ”Bo 2.0” begin now
Bo is stepping into a new phase — the beginning of our next chapter: Bo 2.0. Once again, the goal is to lead industry development and set the direction for where real estate is headed.
Bo’s renewed growth strategy brings together technology, artificial intelligence, humanity, high-quality design, and the industry’s top professionals in a unique way. Bo is also welcoming three world-class new team members who will help them build the next generation of real estate services.
Three exceptional new additions:
Peter Sarlin, one of the world’s most respected AI experts, founder of Silo AI and professor at Aalto University, joins Bo as a significant owner and strategic advisor.
Jere Helenius, a leading AI technology expert working in Silicon Valley (at Palo Alto Networks) and recognized in the Global Top 100 Data & AI list, will become a partner and start as Bo’s Chief Technology Officer on September 3, 2025.
Tuomas Mäkelä, Bo’s founder and industry visionary, returns to an operational role as Head of Strategy and Growth, and also assumes the position of Chairman of the Board.
Ownership opportunities for staff
Bo aims to engage its personnel by inviting team members to become shareholders. Bo’s goal is to create an ownership structure that directly benefits customers through enhanced service quality and results.
“Our goal is to be the best and most attractive workplace for top industry professionals. Offering ownership opportunities to our team supports this goal and ultimately benefits our customers through outstanding results. We have the right people, in the right places, doing meaningful work. A strong culture, motivating incentives, entrepreneurial drive, and continuous innovation form our recipe as we build the Bo 2.0 phase,” explains Tuomas Mäkelä regarding the strategy and its future.
Technology and AI – Bo’s new superpower
Bo is currently developing its own technology platform to support agents, enhance customer experience, and provide a unique competitive edge. Utilizing AI isn’t just a trend for Bo – it’s a strategic choice, creating entirely new ways to handle real estate transactions and allowing agents to focus on what truly matters.
“People – our skilled agents – remain the core of our operations. We continuously aim to reinforce our leading position in the industry, and now we have world-class expertise supporting us: AI technology leader Jere Helenius and internationally acclaimed Peter Sarlin. It’s also fantastic to welcome back our founder and industry visionary Tuomas Mäkelä to strengthen our next growth leap,” says CEO Saara Murtovaara.
Bo’s future isn’t just technological – it’s human, ambitious, and oriented towards international growth.
“Bo inspires with its bold vision, strong values, and exceptionally talented team. The real estate industry is undergoing transformation, and technology and AI will define its next phase. Bo has all the capabilities to lead this evolution – creating a platform that transforms the customer experience and empowers agents. I’m excited to build this future together with Bo,” says Jere Helenius.
“Bo has a strong brand, culture, and values, and it has achieved a unique market position. Our own digital platform enables broader use of AI and technology, clearly differentiating us from competitors. It’s great to have Jere leading technological development and Tuomas returning to an operational role,” comments Peter Sarlin, CEO of Silo AI and professor at Aalto University.
“Bo was born from a need to innovate the real estate industry and has been a pioneer since day one. Now, at the 10-year mark, it’s time for another leap forward powered by technology. It’s fantastic to welcome Peter and Jere as new partners and Tuomas back to build an even stronger Bo,” says Mia Sirkiä, CEO of Saari Partners, one of Bo’s shareholders.
Bo 2.0 – the beginning of a new era
Bo is not satisfied with just observing change from the sidelines – they aim to shape it. A new team, clear vision, and strategy drives towards smarter, more efficient, and genuinely people-focused real estate. They strongly believe the future emerges through collaboration – combining technological opportunities, top talent, and a shared ambition to evolve.
Welcome to join us in writing Bo’s next chapter ♥
More information:
Saara Murtovaara, CEO, 040 764 4317, saara@bo.fi
Mia Sirkiä, CEO, Saari Partners Oy, +358 40 860 0240