We are a Finnish private equity investor focused on cultivating small and mid-sized service companies for success. We employ our exceptional experience in digitalization, branding and consolidation to help them establish market leadership in their field. Saari (English: island) gains advantage from the strengths of its community – on the capabilities, experience and commitment we bring to the table. We provide the required resources to complement the company’s strengths and serve as pilots over the next critical stage of growth.
Saari Partners, established in 2018, is a Finnish fund manager for the Saari I & Saari II private equity funds. The funds invest in Finnish small and mid-sized service companies with entrepreneurial drive, and the potential to achieve a competitive advantage through the means of digitalization, branding and consolidation.
Our team has outstanding hands-on operational experience in marketing, branding, digitalization, finance and M&A. Our portfolio companies are chosen on their potential to gain maximum competitive advantage from our substantial expertise. We actively seek out ambitious entrepreneurs with the will to take their company to the top. While we invest in majority share, we believe in close collaboration with the entrepreneur to achieve shared success.
Saari Partners is a proud member of Finnish Venture Capital Association and we comply with quidelines set to promote transparency in private equity and in venture capital industries. Saari Partners is under supervision of Finnish Financial Supervisory Authority and is a Registered / Licensed AIFM.
Saari I and Saari II Funds are managed by Saari Partners Oy, owned by the partners.
The team members of Saari Partners will all work in close cooperation with the company leadership to add value within their respective competence areas. In addition to monetary resources, we provide strategic planning resources as well as hands-on knowledge regarding business design, service design, digitalisation, branding and process development, among others.
Founding Partner /
M&A, Transactions
ben.wrede@saaripartners.fi
+358 40 5105940
Ben’s work history includes 10 years as CEO of Atine Group with in leading role in all M&A transactions. Ben has extensive experience in board work and supporting the company leadership/management to achieve their goals. Ben’s focus in the team is transactions, acquisitions and board level influencing.
Managing Partner / Brand & Marketing,
Go-To-Market
mia.sirkia@saaripartners.fi
+358 40 8600240
Mia has worked in various roles in developing branding, sales and go-to-market. In her previous job she was responsible for the B2B marketing unit at brand agency, and has been developing brands and marketing for industrial, service and technology companies. Mia’s role in the team is to build value through customer centric thinking, branding and marketing.
Partner /
Finance & Operations
hanna.henell@saaripartners.fi
+358 40 5257081
Hanna has extensive experience of finance and funding in supporting business operations. Prior joining Saari she lead turnaround services in KPMG where she both had the business lead role and worked in challenging Interim CFO engagements. Before joining KPMG, she worked in Glaston and Delta Motor Group in versatile finance and treasury roles. Hanna’s strengths are to understand the requirements of business operations and to turn challenges into potential.
Partner /
M&A & Strategy
joni.pitkaranta@saaripartners.fi
+358 50 3423283
Joni has over 15 years of experience in strategy and M&A, working with large international companies as well as SMEs and startups. Before joining Saari Partners, he served as a partner at the global investment bank Oaklins Finland and also worked at Deloitte, in addition to founding a successful technology company.
CDO /
Digitalization & technology
joonas.ojala@saaripartners.fi
+358 50 4641072
Joonas has over 15 years of technology experience in both technology consulting and various roles in a software company. He has worked on business-driven technology projects for both SMEs and large companies, including for example IT/digital strategy, sourcing, and system projects. Before joining Saari Partners, he worked in PwC’s advisory services, responsible for M&A technology services and team. Joonas holds a Master’s degree in Engineering from the Aalto University
Finance & Operations Manager
julius.virkama@saaripartners.fi
+358 45 1344347
Julius is a finance professional with nearly 10 years of experience in various finance and accounting roles at both SMEs and large corporations, having served as an investment analyst, financial management consultant, auditor, and accountant. Julius’s strengths include a broad understanding of external and internal accounting and finance, as well as the ability to link financial figures to business operations and strategy. Julius holds a Master’s degree in Business.
Saari Partners follows The International Private Equity and Venture Capital Valuation Guidelines (IPEVG) to determine the value of its portfolio companies. We follow the Investor Reporting Guidelines of Invest Europe to report to our investors. Reporting is done quarterly.
We are committed to responsible ownership and long-term value creation across our portfolio. Our approach aligns with relevant sustainable finance frameworks and industry guidance, including the EU sustainable finance framework, FVCA recommendations, UN principles, and Invest Europe guidance.
At Saari Partners, sustainability begins with people. We work closely with founders and leadership teams to build stronger companies through healthy culture, supported employees, and responsible operations. Social sustainability is a natural part of how we invest and how we develop our portfolio companies.
We also recognise that growing companies have environmental footprints. As active owners, we support portfolio companies in managing their impact as they scale. Strengthening governance, accountable leadership, and transparency are central to this work. Our approach is outlined in our ESG & Responsible Investment Policy, which guides how we identify risks, create value, and take responsibility for our influence.
Under Sustainable Finance Disclosure Regulation (SFDR), our funds are classified as follows:
For more information on our entity-level commitments under SFDR, please refer to Entity-level SFDR Disclosure.
This operation benefits from support from the European Union under the InvestEU Fund.
Investment year: 2018
Revenue: 7.1 M eur (2025)
Industry: Building safety inspections, repair and SaaS-service
Safetum manages building safety for over 10.000 Finnish buildings.
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Investment year: 2019
Revenue: 26.8 M eur (2025)
Industry: Real Estate Brokerage, virtual styling & marketing services to developers
Bo was build out of passion to deliver better real estate brokerage services. Services, that would be more personal, visually appealing, inspiring, holistic and relevant.
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Investment year: 2020
Revenue: 8.3 M eur (2025)
Industry: Home cleaning services
Lempi Kodinhoito was acquired from Stella Kotipalvelut and will start as an independent business as Saari Partners’ portfolio company. Lempi name and web site was launched during summer 2021.
Investment year: 2021
Revenue: 22.0 M eur (2025)
Industry: Electrical systems and component design & manufacturing
Navix has designed and manufactured quality boat parts for well over 20 years. Navix products and services are sold to more than 10 countries, among our partners are leading European boat brands. Each year engineering and design team finishes nearly 500 projects, ranging from electrical systems and products for small to larger motor yachts and sailing boats to rugged work boats and utility vehicles.
Investment year: 2022
Revenue: 4.6 M eur (2025)
Industry: IT consulting and software development
Hion is a software company founded in 2001 that acts as a strategic digital partner for organizations that want to develop their digital business with the help of data, technology and desig
Investment year: 2023
Revenue: 5.9 M eur (2025)
Industry: Renovation and construction consulting
Korjauspartnerit is operating renovation construction for both residential and non-residential buildings.
Investment year: 2023
Revenue: 12.8 M eur (2025)
Industry: Refurbished computer retail industry
Nuvoo (ex Taitonetti) is the market leader in refurbishing and selling used computers in Finland. The company also has sales in Sweden and Germany.
Codento Oy is an IT consulting company specializing in Google Cloud-based application development, application modernization, and artificial intelligence solutions to enhance clients’ competitiveness. Operating in Helsinki, Stockholm and Oslo.
Investment year: 2025
Revenue: 15.6 M eur (2025)
Industry: Building technology services
Wirmax has steadily grown into a versatile building technology service partner. Wirmax provides installation and maintenance services for HVAC, electrical, automation, and safety systems, and has in recent years expanded its expertise also into energy solutions and solar power. Currently, its operating areas include Uusimaa, Central Finland, and the Oulu region.
Are you running a service business company with 5-15 Meur turnover? Don’t hesitate to be in touch to chat whether this is the place for your company.
For companies | Contact us
11.06.2026 / Saari Partners
Artificial intelligence is the single biggest lever for value creation in the coming years for most service companies.
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20.05.2026 / Saari Partners
Photo: Codento Codento continues its determined expansion across the Nordics by acquiring Stockholm-based Data Edge AB, a…
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01.01.2026 / Saari Partners
Saari Partners has published updated sustainability disclosures and a comprehensive ESG & Responsible Investment Policy. Saari II is…
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24.11.2025 / Saari Partners
Photo: Otto Helkama Saari Partners’ involvement strengthens Wirmax’s ability to grow and modernize the building technology sector –…
Read moreWith team from Saari, you will get not just capital but also width of competence to support your growth. The experience from different functions is at your service for development projects as well as supporting daily operations. We always begin the cooperation with joint business plan and joint target setting.
We believe value can be achieved through business operations, not just financial engineering. We believe in investing in culture, customer centricity and technology, to generate growth and profitability.
Cooperation should be fun and built on trust and transparency. This forms a foundation that gets us through even the tough times as a team.
Saari’s partnership has been a decisive factor in Codento’s growth journey. We’ve found their insightful sparring especially valuable, along with their ability to support strategic acquisitions with expertise that has become an integral part of our everyday operations. Saari’s approach is defined by a genuine entrepreneurial mindset: the collaboration is fully transparent, decision-making is exceptionally fast, and responsiveness to market shifts is immediate. This combination of strong trust and dynamic support has made Saari an ideal partner for an expert organization pursuing strong growth and international expansion.
The Saari team always has a positive attitude, and they are always ready to help and brainstorm on any matter. There is a good atmosphere on the board, and the collaboration between the executive management and the board works very well.
Combining two top teams has resulted growth in casual and innovative way. I couldn’t think of doing anything else, anywhere else than this.
Energy and professionalism. These are factors, which I value most while working with Saari team. Professionalism is seen through tough targets and clear plans towards these targets. Energy is tangible with culture that supports trials, successes and active listening. Personally Saari team is more of a sparring partner than excel-driven investor.
Experienced and capable partners at Saari truly help me and my team in developing the business in a positive way. Respect and sincerity build trust and courage, which enables us to move towards ambitious targets. I know help and support is always available when needed.
The experience, values and competence of Saari Partners makes a winning team when combined with the trust and support they offer for the company. When adding to the list agility and hands-on experience in various functions, means that operative management gets full support for ambitious growth and change.
As an owner, Saari is proactive and development-oriented. Their active presence, genuine interest, and engagement have been an invaluable help in many everyday matters, and we’ve received comprehensive support across all areas of entrepreneurship.
Business ID: 3461919-4
Puistokatu 11 Aa 2, 00140 Helsinki
info@saaripartners.fi
firstname.lastname@saaripartners.fi
+358 40 8600240
Puistokatu 11, Helsinki, Suomi
