14.05.2025 / Saari Partners
Bo enters a new era – the future and ”Bo 2.0” begin now
Bo is stepping into a new phase — the beginning of our next chapter: Bo 2.0. Once again, the…
Read moreThriving on the strengths of our community.
We are a Finnish private equity investor focused on cultivating small and mid-sized service companies for success. We employ our exceptional experience in digitalization, branding and consolidation to help them establish market leadership in their field. Saari (English: island) gains advantage from the strengths of its community – on the capabilities, experience and commitment we bring to the table. We provide the required resources to complement the company’s strengths and serve as pilots over the next critical stage of growth.
About
Saari Partners, established in 2018, is a Finnish fund manager for the Saari I & Saari II private equity funds. The funds invest in Finnish small and mid-sized service companies with entrepreneurial drive, and the potential to achieve a competitive advantage through the means of digitalization, branding and consolidation.
Our team has outstanding hands-on operational experience in marketing, branding, digitalization, finance and M&A. Our portfolio companies are chosen on their potential to gain maximum competitive advantage from our substantial expertise. We actively seek out ambitious entrepreneurs with the will to take their company to the top. While we invest in majority share, we believe in close collaboration with the entrepreneur to achieve shared success.
Saari Partners is a proud member of Finnish Venture Capital Association and we comply with quidelines set to promote transparency in private equity and in venture capital industries. Saari Partners is under supervision of Finnish Financial Supervisory Authority and is a Registered / Licensed AIFM.
Ownership and management
Saari I and Saari II Funds are managed by Saari Partners Oy, owned by the partners.
The Crew
The team members of Saari Partners will all work in close cooperation with the company leadership to add value within their respective competence areas. In addition to monetary resources, we provide strategic planning resources as well as hands-on knowledge regarding business design, service design, digitalisation, branding and process development, among others.
Ben Wrede
Founding Partner /
M&A, Transactions
ben.wrede@saaripartners.fi
+358 40 5105940
Ben’s work history includes 10 years as CEO of Atine Group with in leading role in all M&A transactions. Ben has extensive experience in board work and supporting the company leadership/management to achieve their goals. Ben’s focus in the team is transactions, acquisitions and board level influencing.
Mia Sirkiä
Managing Partner / Brand & Marketing,
Go-To-Market
mia.sirkia@saaripartners.fi
+358 40 8600240
Mia has worked in various roles in developing branding, sales and go-to-market. In her previous job she was responsible for the B2B marketing unit at brand agency, and has been developing brands and marketing for industrial, service and technology companies. Mia’s role in the team is to build value through customer centric thinking, branding and marketing.
Hanna Henell
Partner /
Finance & Operations
hanna.henell@saaripartners.fi
+358 40 5257081
Hanna has extensive experience of finance and funding in supporting business operations. Prior joining Saari she lead turnaround services in KPMG where she both had the business lead role and worked in challenging Interim CFO engagements. Before joining KPMG, she worked in Glaston and Delta Motor Group in versatile finance and treasury roles. Hanna’s strengths are to understand the requirements of business operations and to turn challenges into potential.
Joni Pitkäranta
Partner /
M&A & Strategy
joni.pitkaranta@saaripartners.fi
+358 50 3423283
Joni has over 15 years of experience in strategy and M&A, working with large international companies as well as SMEs and startups. Before joining Saari Partners, he served as a partner at the global investment bank Oaklins Finland and also worked at Deloitte, in addition to founding a successful technology company.
Joonas Ojala
CDO /
Digitalization & technology
joonas.ojala@saaripartners.fi
+358 50 4641072
Joonas has over 15 years of technology experience in both technology consulting and various roles in a software company. He has worked on business-driven technology projects for both SMEs and large companies, including for example IT/digital strategy, sourcing, and system projects. Before joining Saari Partners, he worked in PwC’s advisory services, responsible for M&A technology services and team. Joonas holds a Master’s degree in Engineering from the Aalto University
Saari I and II Investors
Saari Partners follows The International Private Equity and Venture Capital Valuation Guidelines (IPEVG) to determine the value of its portfolio companies. We follow the Investor Reporting Guidelines of Invest Europe to report to our investors. Reporting is done quarterly.
Sustainable finance
We comply with all the rules and recommendations for sustainable finance, as set out by the EU, the FVCA, the UN and Invest Europe.
Sustainable finance is a far larger topic for us, however, and we believe that to be truly profitable and value-adding in the long term, sustainability is a must.
We strive to build a culture of trust, transparency, and responsibility within our own operations, as well as within the companies we work with. Sustainability is a way of working, rather than a checklist.
Read more (in Finnish 🇫🇮):
Portfolio
Safetum Oy
Investment year: 2018
Revenue: 6,1 M eur (2024)
Industry: Building safety inspections, repair and SaaS-service
Safetum manages building safety for over 10.000 Finnish buildings.
Read more
Bo LKV
Investment year: 2019
Revenue: 22,4 M eur (2024)
Industry: Real Estate Brokerage, virtual styling & marketing services to developers
Bo was build out of passion to deliver better real estate brokerage services. Services, that would be more personal, visually appealing, inspiring, holistic and relevant.
Read more
Lempi Kodinhoito
Investment year: 2020
Revenue: 7,8 M eur (2024)
Industry: Home cleaning services
Lempi Kodinhoito was acquired from Stella Kotipalvelut and will start as an independent business as Saari Partners’ portfolio company. Lempi name and web site was launched during summer 2021.
Navix Oy
Investment year: 2021
Revenue: 24,1 M eur (2024)
Industry: Electrical systems and component design & manufacturing
Navix has designed and manufactured quality boat parts for well over 20 years. Navix products and services are sold to more than 10 countries, among our partners are leading European boat brands. Each year engineering and design team finishes nearly 500 projects, ranging from electrical systems and products for small to larger motor yachts and sailing boats to rugged work boats and utility vehicles.
Hion Digital Oy (previously Geniem Oy)
Investment year: 2022
Revenue: 6,1 M eur (2024)
Industry: IT consulting and software development
Hion is a software company founded in 2001 that acts as a strategic digital partner for organizations that want to develop their digital business with the help of data, technology and desig
Korjauspartnerit Oy
Investment year: 2023
Revenue: 6,9 M eur (2024)
Industry: Renovation and construction consulting
Korjauspartnerit is a consulting office specializing in expert services for renovation construction.
Korjauspartnerit is operating renovation construction for both residential and non-residential buildings.
KP Industrial serves industrial customers, its offering including industrial technical expert services, e.g. design, site and product development services.
Nuvoo Oy (ex Taitonetti)
Investment year: 2023
Revenue: 10,0 M eur (2024)
Industry: Refurbished computer retail industry
Taitonetti is the market leader in refurbishing and selling used computers in Finland. The company also has sales in Sweden and Germany.
Codento Oy is an IT consulting company specializing in Google Cloud-based application development, application modernization, and artificial intelligence solutions to enhance clients’ competitiveness. Operating in Helsinki and Stockholm.
Your company?
Are you running a service business company with 5-15 Meur turnover? Don’t hesitate to be in touch to chat whether this is the place for your company.
For companies | Contact us
Exited
News
13.05.2025 / Saari Partners
Taitonetti is rebranding – the new name is Nuvoo.com
Taitonetti is now Nuvoo – same trusted service, renewed and refined The new name Nuvoo is inspired by the…
Read more
03.03.2025 / Saari Partners
Joonas Ojala to join Saari team as Chief Digital Officer
Saari Partners’ technology expertise is strengthening, as Joonas Ojala starts as Chief Digital Officer. Joonas has a strong technology…
Read more
25.9.2024 / Tivi
Codento seeks growth in the Nordic countries – a private equity investor becomes a majority owner
Private equity investor Saari Partners becomes the majority owner of IT consulting company Codento. With the help of…
Read moreFor Entrepreneurs
With team from Saari, you will get not just capital but also width of competence to support your growth. The experience from different functions is at your service for development projects as well as supporting daily operations. We always begin the cooperation with joint business plan and joint target setting.
We believe value can be achieved through business operations, not just financial engineering. We believe in investing in culture, customer centricity and technology, to generate growth and profitability.
Cooperation should be fun and built on trust and transparency. This forms a foundation that gets us through even the tough times as a team.
Combining two top teams has resulted growth in casual and innovative way. I couldn’t think of doing anything else, anywhere else than this.
Energy and professionalism. These are factors, which I value most while working with Saari team. Professionalism is seen through tough targets and clear plans towards these targets. Energy is tangible with culture that supports trials, successes and active listening. Personally Saari team is more of a sparring partner than excel-driven investor.
Experienced and capable partners at Saari truly help me and my team in developing the business in a positive way. Respect and sincerity build trust and courage, which enables us to move towards ambitious targets. I know help and support is always available when needed.
The experience, values and competence of Saari Partners makes a winning team when combined with the trust and support they offer for the company. When adding to the list agility and hands-on experience in various functions, means that operative management gets full support for ambitious growth and change.
As an owner, Saari is proactive and development-oriented. Their active presence, genuine interest, and engagement have been an invaluable help in many everyday matters, and we’ve received comprehensive support across all areas of entrepreneurship.
Contact information
Saari Partners Oy
Business ID: 2726866-4
Puistokatu 11 Aa 2, 00150 Helsinki
info@saaripartners.fi
E-mails
firstname.lastname@saaripartners.fi
Managing Partner
Mia Sirkiä
+358 40 8600240
Puistokatu 11, Helsinki, Suomi