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Thriving on the strengths of our community.

We are a Finnish private equity fund focused on cultivating small and mid-sized service companies for success. We employ our exceptional experience in digitalization, branding and consolidation to help them establish market leadership in their field. Saari (English: island) gains advantage from the strengths of its community – on the capabilities, experience and commitment we bring to the table. We provide the required resources to complement the company’s strengths and serve as pilots over the next critical stage of growth.

About

Saari Partners, established in 2018, is a Finnish fund manager for the Saari I private equity fund. Saari I has capital commitments of €42 M. The fund invests in Finnish small and mid-sized service companies with entrepreneurial drive and the potential to achieve competitive advantage through the means of digitalization, branding and consolidation.

Our team has outstanding hands-on operational experience in marketing, branding, digitalization, finance and M&A. Our portfolio companies are chosen on their potential to gain maximum competitive advantage from our substantial expertise. We actively seek out ambitious entrepreneurs with the will to take their company to the top. While we invest in majority share, we believe in close collaboration with the entrepreneur to achieve shared success.

Saari Partners is a proud member of Finnish Venture Capital Association and we comply with quidelines set to promote transparency in private equity and in venture capital industries. Saari Partners is under supervision of Finnish Financial Supervisory Authority and is a Registered / Licensed AIFM.

Ownership and management

Saari I Fund is managed by Saari Partners Oy, equally owned by founding partners.

The Crew

Saari I -The team members of Saari Partners will all work in close cooperation with the company leadership to add value within their respective competence areas. In addition to monetary resources, we provide strategic planning resources as well as hands-on knowledge regarding business design, service design, digitalisation, branding and process development, among others. .

Pirjo Kiiski

Founding Partner / Finance and Process development
pirjo.kiiski@saaripartners.fi
+358 40 5691330

MIKAEL LÖNNROTH

Mikael Lönnroth

Founding Partner /
Digitalisation
mikael@saaripartners.fi
+358 45 1200011

MIA SIRKIÄ

Mia Sirkiä

Founding Partner / Brand & Marketing,
Go-To-Market
mia.sirkia@saaripartners.fi
+358 40 8600240

BEN WREDE

Ben Wrede

Founding Partner / CEO, M&A, Board Chairman
ben.wrede@saaripartners.fi
+358 40 5105940

Saari I Investors

  • Public sector 28,6 %
  • Fund of Funds 26,2 %
  • Pension Funds 23,8 %
  • Family Offices 9,9 %
  • Banks 4,8 %
  • Others 2,5 %
  • Saari Partners (GP) 2,4 %
  • Insurance companies 1,9 %

Saari Partners follows The International Private Equity and Venture Capital Valuation Guidelines (IPEVG) to determine the value of its portfolio companies. We follow the Investor Reporting Guidelines of Invest Europe to report to our investors. Reporting is done quarterly.

Responsible investing

We naturally comply with the rules and recommendationsof of FVCA for responsible investing. But responsible investing is a far larger topic for us, we believe only sustainable operations can be truly profitable and value adding in the long term. We strive to build a culture of trust, transparency and responsibility within our own operations and within companies we work with so that it becomes a way of working rather than a check list.

Portfolio

Safetum Oy

Investment year: 2018
Revenue: 3,2 M eur (2019)
Industry: Work and building safety

www.safetum.fi

Safetum manages building safety for over 10.000 Nordic buildings.
Read more

CERVI talotekniikka

Investment year: 2018
Revenue: 10,8 M eur (2019)
Industry: Air ventilation services

www.cervi.fi

Cervi is the market leader in air ventilation industry and it currently employs almost 200 persons in the Helsinki, Tampere, Turku and Kotka areas.
Read more

Bo LKV

Investment year: 2019
Revenue: 22,8 M eur (2019)
Industry: Real Estate Brokerage and virtual styling

www.bo.fi

Bo was build out of passion to deliver better real estate brokerage services. Services, that would be more personal, visually appealing, inspiring, holistic and relevant.
Read more

Your company?

Are you running a service business company with 5-15 Meur turnover? Don’t hesitate to be in touch to chat whether this is the place for your company.
For companies | Contact us

News

Saari invests in real estate growth rocket Bo LKV

Saari I, managed by Saari Partners, acquires 52% of Bo LKV to become the new majority owner. Bo is…

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Saari Partners invests in Cervi Talotekniikka to build Finnish industry leader in ventilation services – aims for fivefold increase in sales

Finnish private equity fund Saari I acquires a majority stake in ventilation services market leader Cervi Talotekniikka. Cervi has…

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Saari Partners invests in market leader Safetum to further digitalize work and building safety

The partnership enables investments into the development of Safetum’s digital services as well as accelerated growth, both organic and…

Read more

For Entrepreneurs

With team from Saari, you will get not just capital but also width of competence to support your growth. The experience from different functions is at your service for development projects as well as supporting daily operations. We always begin the cooperation with joint business plan and joint target setting.

We believe value can be achieved through business operations, not just financial engineering. We believe in investing in culture, customer centricity and technology, to generate growth and profitability.

Cooperation should be fun and built on trust and transparency. This forms a foundation that gets us through even the tough times as a team.

Combining two top teams has resulted growth in casual and innovative way. I couldn’t think of doing anything else, anywhere else than this.

– Perti Valve, CEO / Cervi

Energy and professionalism. These are factors, which I value most while working with Saari team. Professionalism is seen through tough targets and clear plans towards these targets. Energy is tangible with culture that supports trials, successes and active listening. Personally Saari team is more of a sparring partner than excel-driven investor.

– Teemu Kajava, CEO / Safetum

Cooperation with Saari team is very pragmatic and result driven. The team’s diverse background offers companies a strong support for developing both operative issues and strategic agenda.

– Tuomo Räsänen, CEO / Bo Family Group

Contact information

Saari Partners Oy

Business ID: 2726866-4
Laivanvarustajankatu 5, 00140 Helsinki
info@saaripartners.fi

E-mails

firstname.lastname@saaripartners.fi

Managing Partner
Ben Wrede

+358 40 510 5940

Media inquiries
Mia Sirkiä, Founding Partner

+358 40 860 0240

Laivanvarustajankatu 5, 00140 Helsinki, Suomi