Branding can make even an ordinary product fly high – think about the Swedish brand Happy Socks. Founding partners Mia Sirkiä and Pirjo Kiiski of investment fund Saari Partners are – on the strength of their background in building corporate brands and the economy of international companies – the right persons to tell, why and how a company aiming for internationalization should brand itself.

How should a growth company aiming for international markets brand themselves? Mia Sirkiä and Pirjo Kiiski, founding partners at the Saari Partners investment fund, give six of their best tips